Last Friday I seemed to have been unable to pull in the local CBS affiliate station's (KOVR-13) HD broadcast. I called the station and asked how long they anticipate getting back on the air. The voice on the other end of the line sounded puzzled, since he was unaware that the station was experiencing any transmission problems. He also went on to state that I had contacted their news department. That was that.
I decided to conduct a new scan to locate the digital broadcast signals in my area, and lo and behold, I discovered that KOVR had changed its channel number from 13-1 to 25-1. Only a few nights later and 25-1 also disappeared. Another rescan and guess what? Our local station can be found again at 13-1, but the call letters changed from KOVR-DT to CBS13-H.
The FCC has decreed that all TV broadcasts will switch from analog to digital by the year 2009, so everyone is scrambling. The first to make the bold move in my area was the NBC affiliate station at KCRA on Channel 3, nearly a year ago.
In CBS13's effort to push toward digital totality, perhaps they can provide a bit of PR to alert viewers of their intentions (as KCRA had done). At the very least inform your own news staff! I mean, what kind of confidence can you instill in your viewers looking for news, when your news staff are clueless about what's happening inside their own quarters?
Not much, if any.
Labels: digital, FCC, hdtv, KCRA, KOVR, news